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Customer Listening Blog
Présentation au Club du Marketing Client
Mercredi 19 Novembre 2008Ce soir, mecredi 19 Novembre 2008, et suite à l'invitation de Yann Claessen d'ETO et fondateur du "Club du Marketing Client" (dont le dernier billet sur son blog est en plein avec le sujet du jour, coincidence ?), j'aurai l'occasion...
Wepc.com: crowdsoucring the Asus & Dell way...
Jeudi 06 Novembre 2008An other "crowdsourcing" initiative this time from Asus & Dell..."it starts with one simple Idea: Yours" says the site... Again Co-Creation..but in my mind, Communication rather than Co-Creation to start with really... Co-Creation may be coming in later but the...
Marketing and Advertising Week in Helsinki, Finland
Lundi 27 Octobre 2008I've been invited to be a keynote speaker at the marketing & advertising week in Helsinki in Finland (week of October 27th 2008). It will be my first there, and I will be happy to share though and data from...
Impressions from Australia
Samedi 20 Septembre 2008As you know, I was invited by the AMSRS to give a keynote speech at their annual conference in Melbourne 15th-16th of , as well as run a workshop on 'word of mouth measurement and beyond'. To say the least...
Kellog Special K Digital ROI Surpasses that of TV!
Samedi 06 Septembre 2008Some really encoraging news as more marketers join the crowd of sharing more insights in the ability of digital to increase brand spending ROI. Again online spending is here well capitalized on a Special K brand website that expands the...
